Top Reasons Why Students Are Choosing Digital Marketing

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Find Out Why Students Are Pursuing Digital Marketing Studies in 2021

If you’re an undergraduate student or recently graduated, you may have heard of your peers studying digital marketing via various courses, webinars, workshops, and more.

The trend is increasing massively and in this article, we’re going to tell why this is happening. Let’s begin by understanding what digital marketing exactly stands for.

Digital Marketing

What is digital marketing?

Digital marketing is a wing under the umbrella of marketing wherein the promotion/advertising of a product or service is done through digital channels like social media, search engines, emails, SMS, and more.

It also includes the reputation management of a company on the Internet, website creation, tracking & analytics, ecommerce management & more.

To know more about digital marketing, here’s a quick 45-minute Free Digital Marketing Masterclass that you can attend.

Moving on, here are a few reasons why almost every student in college or even graduated ones are opting to study digital marketing:

Reasons why Students are Choosing Digital Marketing

Creative & Exciting Field

Digital marketing is a highly creative field that welcomes people from all walks of life. You could have a great knack for design, or affluence in writing, or be an analytical thinker for that matter.

There’s room and opportunities for everyone. Also, this field is full of progressive young leaders and enthusiasts who make the job exciting and challenging. There’s very little to no monotony. Today’s youth love opportunistic challenges and hence, have an inclination towards digital marketing.

Scope of Personal Growth

The first year you could be learning task A and by the end of the year, you might be handling a totally different department! There’s immense scope of personal growth in digital marketing and constant up-gradation in terms of upskilling.

You will not be stuck doing the same thing all your life when it comes to digital marketing.

Start Your Career Earlier

No restrictions are levied on one’s age if they’re skilled & passionate enough to make a difference. You could be in college and working for some of the top companies and brands already! Yes, that’s true.

Businesses love welcoming young learners with a fresh perspective and a zeal to achieve something. You can simply opt for a digital marketing course while your college studies are going on and start with an internship/placement immediately.

This is one of the biggest reasons why students are opting for digital marketing. It allows them to start their careers early on in life and start banking on their real experiences.

Higher Job Opportunities

More & more companies are joining the bandwagon of leveraging digital marketing advantages and consequently need more skilled hands to take care of it. This means there’s an opening in all your favorite brands almost every now and then.

You may never be out of work provided you possess the right skills and constantly update yourself to be in line with the latest industry demands and trends. Focus on upskilling yourself to see a better graph of growth.

Good Pay Scale

With greater demand and a not-so-equal supply, the salaries and stipends offered are very good. Internship stipends start around INR 5-10k and in a few exceptional cases have also gone up to 25k a month!

In fact, there have also been cases where your first-ever job could start at INR 4,00,000+ per annum.

Supplements other Skills

Even if you don’t want to make digital marketing your primary career, these skills act as some great value additions. Being digitally able and knowing it has become a necessary skill today and a few years down the line, it is going to become an inevitable part.

The sooner you start, the better results you can reap. In fact, you can also freelance some of the digital marketing skills and make some extra bucks on the side. The freelance side of digital marketing comes with a whole new set of opportunities that is worth checking out.

Takeaway

Digital marketing is definitely the next big career and if you already have an affinity towards it, this is your sign to go for it. And if you’re not sure? It’s still worth giving it a try.

There are plenty of courses for undergraduates as well with online options too! Read more on the benefits of learning online.

And for postgraduates, there are top institutes now offering a comprehensive MBA in Digital Marketing Program.

Wishing you all the best with whatever decision you make. If you need some more information or queries answered, drop them in the comments section below.

Author’s Bio

Karan Shah

Founder and CEO at IIDE

An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.

He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.