Top 5 Basics of Digital Marketing You Must Know


Artificial intelligence, virtual reality, and newer technology trends have changed how marketers view campaigns. However, with digital marketing, there are a few basics that we need to understand before diving deep into more recent trends. As someone looking to have a digital marketing career, it is important that you first gain expertise in search engine optimization, social media marketing, and other such basics. In this article, we discuss the top five basics of digital marketing and how they benefit businesses and careers.

Digital Marketing

What is Digital Marketing?

Digital marketing is a marketing technique that uses internet-connected devices to promote products or services.

Digital marketing is a relatively new form of marketing, which has only been around for the last 20 years. It started with email and has now evolved into many other forms of digital media.

With businesses adapting to digital marketing, there has been rapid growth in digital marketing training in Mumbai, New York, Singapore, and other metro cities worldwide.

It is a broad term that refers to any marketing activity that uses digital technology.

Digital marketing has become an integral part of modern business. It can promote any product or service and is a great way to reach and engage your target audience.

The most common types of digital marketing include email, search engine optimization, social media, and display advertising.

Top 5 Basics of Digital Marketing You Must Know

Search Engine Optimisation

Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” marks.

It is not an instant process. It takes time and patience to see any significant changes in your rankings.

The following guide provides an outline of how to start with SEO:

– Identify your target audience

– Define what content you want to deliver

– Research what keywords are being used by your target audience

– Write articles with the most popular keywords in mind

Social Media Marketing

Social media marketing is a process that involves the use of social networks to promote a product or service.

Social media marketing is an effective tool for reaching out to vast audiences, and it can be used for different purposes like branding, customer engagement, lead generation, and more.

It is important to understand that social media marketing doesn’t just mean using social networks like Facebook and Twitter. It also includes using other channels such as blogs, YouTube, LinkedIn, Pinterest, Snapchat, and Instagram.

Social media marketing is one of the most cost-effective ways for small businesses to advertise and build customer relationships.

Social media has been around for over a decade but has only become a major tool for marketers in recent years. There are many reasons why social media is so popular with marketers, but the main one is that it can be used to reach a broader audience than any other form of marketing.

Creating engaging and interactive posts is the best way to use social media for marketing purposes. This will encourage people to comment on your posts and share them with their friends, generating more interest and engagement from other potential customers.

Email Marketing

Email Marketing is a great way to grow your business. You can use it to reach out to your customers or as a marketing tool for potential customers. It’s also a great way to stay in touch with your current customers and keep them up-to-date on the latest offers and promotions.

Email marketing has been around for decades, but it’s still one of the most efficient ways to market your business. The best part is that it’s free! You don’t need an expensive marketing campaign to reach potential customers; you need an email account and some creativity.

This channel can be used for lead generation and customer retention.

However, email marketing has challenges, like spam filters, inbox overload, and managing large volumes of emails.

This section discusses how email marketing has evolved over the years and the challenges it faces in the future.

Content Marketing

Content marketing uses different types of content to attract and retain a clearly defined audience. It is a marketing strategy that involves creating and sharing content to achieve one or more objectives, such as increasing awareness, raising interest, or persuading someone to take action.

A Content Marketing Strategy includes these four steps:

– Define your audience

– Create your content

– Distribute your content

– Measure your results

Web Analytics

Web analytics involves analyzing data from web traffic sources, such as Google Analytics, to gain insight into the behavior of site visitors.

It is used to track and report on a variety of metrics, including the number of visitors to the site, how long they stayed there, what pages they visited or didn’t visit, what type of device they used to access the site (desktop computer/laptop/mobile), where they live or work (geographic location), what language they speak (language settings), which browser and operating system they use (browser information), and more.

There are two types of web analytics:

  • On-site web analytics: These are used to track how visitors interact with a particular webpage on your website. They help understand which content is performing well and which needs improvement.
  • Off-site web analytics provide information about your website’s performance across different channels, such as social media or search engine results pages (SERP). They help you understand which marketing campaigns are performing well and which need improvement.


The unique feature of digital marketing is that we can track and measure its results through analytics. When used in synergy, all the basics of digital marketing will bring profitable results for your business! With SEO, social media, and email marketing campaigns, companies can grow with customer retention and repeated sales.

Author’s Bio

Top 5 Basics of Digital Marketing You Must Know 1

Karan Shah

Founder and CEO at IIDE

In addition to being an Edu-Preneur, TEDx Speaker, and Black Coffee connoisseur, Karan Shah is also the founder of IIDE—The Digital School.

As a Harvard alumnus, Karan’s expertise lies in digital marketing and e-commerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine,