The Future of Career Services in Higher Education: five Trends Colleges and Universities Can Expect


Over the past numerous years, the career offerings function inside faculties and universities has been considerably impacted. Between a monetary downturn and new federal policies, professional services teams have to raise their help to a better stage than in years past.


The recent recession has put a superb amount of pressure on process seekers. Among the ones facing these demanding situations are graduates who’ve spent the remaining 3, 4, 5, or even greater years preparing themselves for the administrative center simplest to locate their dream jobs are not looking ahead to them.

Economic Considerations:

The modern-day financial system is developing demanding situations for professional seekers that previous graduating instructions failed to face. It turned into not long ago that employers had to step up their recruiting efforts a good way to attract and courtroom future personnel. Graduates entered the processing marketplace having their choice of opportunities or even the potential to barter salaries.

However, the latest recession has modified that dynamic dramatically. Today, there are fewer jobs and extra opposition to gather the one’s jobs. More pressure is being placed on schools themselves to help graduates find job placement and launch a career inside the scholar’s examination subject.

Regulatory Factors:

In addition to the monetary demanding situations in placing students, the federal government has carried out the extra strain on colleges and universities to vicinity graduates on career paths in a identified occupation where they could efficiently repay their loans and avoid default. While policies which include Gainful Employment are presently focused on career university packages, many pundits anticipate these policies will preserve colleges and universities to these same guidelines within the close to future.

Higher Education

Higher training is at a crossroads about career offerings and process placement. Institutions need to look for new ways to help college students and graduates be successful past the schoolroom on a professional stage.


Currently, faculties haven’t devoted several resources to career offerings because more potent marketplace situations meant it was easier for graduates to get jobs. This also intended much less post-graduation responsibility on the part of institutions. If a university becomes successful in education a scholar for the place of work, and that pupil met or handed the standards in their chosen field, then the college had performed its process.

The more potent economy within the beyond has enabled schools to place assets into other places, particularly recruiting. Getting the right students enrolled inside the right applications no longer most effective had an instantaneous monetary gain to the institution. However, it also extended the chance of producing hit graduates and certified activity applicants.

While this approach has helped extra students satisfy their academic potential and enabled schools and universities to deliver their educational missions, it has yielded some demanding situations:


More Graduates, Less Jobs – better education is now in a scenario wherein colleges are producing increasingly qualified graduates, but those graduates have fewer professional possibilities in front of them. On top of that, because the recession has resulted in challenging instances for graduates, the government has stepped in to supervise recruitment and placement sports to ensure institutions are in compliance and college students’ wishes are being met.

More Graduates, Less Resources – till now, better schooling has had to deliver minimal assets to help students discover available jobs at ease. Fewer jobs result in extra competition amongst graduates, leaving students who do not pop out beforehand of the % with only a few options. Higher schooling knows that something desires to be executed. The enterprise is seeing a shift as career offerings advantage traction in precedence and importance in most cases due to the modern monetary state of affairs and government intervention.

The recession and Weak Job Market:

Although experts expect that economic restoration is not ways off, over the last few years, colleges have had more stress to ensure their graduates have the vital competencies to attract employers. However, it goes past without a doubt making ready students for the real world.

Fewer jobs manner regardless of how qualified the pupil is, they desire extra assist navigating the location process. Colleges are being expected to shoulder a few, if not loads, of this duty.

Federal Regulatory Landscape:

Pending rules proposed by using the Department of Education have positioned for-profit colleges and universities under the microscope to show placement prices for graduates. Institutions have to evolve their career offerings and placement techniques and reallocate money and the team of workers given the regulatory landscape.

The currently launched Gainful Employment ruling will dramatically affect the ways faculties method profession offerings. Schools now not most effective need to place college students, but they want to accomplish that in positions that give the students the very best likelihood that they’ll be able to pay down any debt accumulated from financing their education. Specifically, the Department of Education states that Gainful Employment requires faculties to meet the subsequent metrics:

While there is some leniency in the truth that colleges can be placed on caution have to they now not meet the above criteria 3 instances in a four-yr duration, the Gainful Employment law increases the responsibility on the part of the schools. At least 35 percent of former students at an organization have to repay their loans, defined by reducing their stability through as a minimum of one greenback according to year. A student’s estimated annual mortgage price should no longer be greater than 30 percent of discretionary income. The predicted annual mortgage payment needs to exceed 12 percent of total earnings no longer. -from an economic useful resource perspective, faculties that have college students with a debt-to-income ratio past the required percentage chance of dropping financial aid for their college students. This will really translate into fewer enrollments and mean the loss of programs that aren’t filled.

From an accreditation attitude, schools need to prove placement to give up the result of scholar achievement. Almost all accrediting bodies verify placement quotes, although in special measures, as a figuring-out element in a university securing and retaining its accreditation. Again, the lack of accreditation might imply the loss of enrollment and the departure of programs.


While colleges and universities are starting to set up their professional offerings of sports, there are nevertheless super possibilities to enhance this vicinity. A properly concept out and proactive technique to career services can produce the subsequent:

Better Placement Results: It is ready greater than making sure college students are qualified. Colleges and universities that take the initiative to help college students prepare for the job application and interview manner and help college students and employers join will grow the chance that their students will find comfy jobs.

Increased Retention Rates: Colleges that construct relationships with employers and the network and establish themselves because the go-to companion in offering qualified graduates in precise packages and fields will increase activity opportunities for college kids. Institutions have a possibility to grow to be incubators for certain professions, increasing the possibility that employers will come to them directly to lease graduates. Because students know that these relationships can produce the right process possibilities upon commencement. They will be much more likely to live engaged in faculty and retained thru the final application touch.

Stronger Recruitment and Enrollment: Institutions that earn higher popularity for putting graduates can leverage that data of their recruitment efforts and enroll more college students as a result. Higher placement charges may immediately impact recruitment numbers as potential college students look for colleges that may help them be triumphant academically and professionally.

The Future of Career Services:

As greater faculties and universities search for ways to enhance professional services and meet new federal regulations and examine particularly what works and what would not paintings, what can institutions assume? Higher training is positioned for a renewed awareness of professional services in which it’ll reveal in the following 5 tendencies:

1. Stronger Employer Relationships

Institutions will be running closer with employers, speaking on a more normal basis to make sure students are obtaining the abilities employers need, and employers are impacting employment opportunities to certified students from particular schools and packages. Colleges and universities will make it easier for employers to publish task openings online and think about a student’s background and resume.

2. Automated Communications

We’ll see extra proactive communications among college students and a school’s professional services group to ensure students can effectively marketplace themselves to employers. We’ll also see this outreach start earlier – as an example, rather than ready until a student is one month far away from commencement, the location system may start 6 months to a year previous to graduation.


3. Dedicated Staffing

We’ll see the shift in professional services businesses to consist of more staffing and sources dedicated to placement help. Not most effective can we see a growth in career offerings headcount, however additionally increase the provider degree they supply to college students. Sheila Curren, a writer and leader in the field of student profession services, hit the nail on the head whilst she said, “I suppose a fundamental trade wishes to take vicinity in the manner career centers are organized, and inside the schooling that is given to profession offerings experts. Good profession offerings could make a massive distinction to a student’s closing success after commencement.”

4. More Student Self-Service Functionality

We’ll see schools and universities empower college students to play a bigger role in the career placement system, giving them better get right on entry to assets to construct an internet profile highlighting qualifications and their resume, tune activity postings and possibilities, connect to employers, and practice for published positions.

5. Increased Tracking and Measurement

Institutions will put in force the equipment and generation necessary to extra correctly song enterprise and activity posting records, in addition to degree placement outcomes. Colleges and universities will discover key performance indicators (KPIs), together with placement by using the company, software, and scholar; the volume of job postings; and average revenue and debt of graduates so they can make more knowledgeable choices so one can offer extended aid to students looking for focused employment.


While there may be few records obtainable that speak to placement effects across higher training, the consensus is that there’s exquisite room for development. Colleges and universities need to set their goals better to:

  • Exceed accreditation requirements
  • Stay compliant with federal regulations
  • Recruit at a higher degree
  • Fulfill the duty a college has to its college students and graduates

The contemporary economy and regulatory landscape are forcing colleges and universities to take a closer look at the level of help they supply to students beyond the mastering revel in. Institutions want to take career services to the following level to really assist students, graduates, and alumni across the education lifecycle.